Tracker Kahuna Magazine

Want instant access to data in real time campaign, including conversion rates and total revenue created – directly from your office to campaign e-mail? You need it if you want to evaluate your return on investment for e-mail campaigns. If you do not want to use monitoring systems or complicated web analytics expensive packages, dotMailer has a better solution for you. dotMailer added another conversion, easy to use monitoring system to its suite of email marketing. This addition will allow marketers to measure the return on investment for campaigns respective e-mail. Conversion tracking Suite provides ease of deployment and user reporting formats friendly to overcome all the complexities traditionally associated with measuring ROI for email campaigns. It allows users to track customer behavior and the conversion rate measurement in multiple areas, including the views of key pages, UPS signed and downloads, generated sales revenue calculations and others. This will enable e-commerce companies to monitor content online shopping cart to see the number of products sold, net worth, values, discount, delivery costs and the VAT amount of each sale. To add to that, they can also calculate the value of lost sales from abandoned shopping carts to provide an accurate picture of the performance of email campaigns. Tink Taylor, dotMailer Director of Business Development and member of Email Marketing for the Direct Marketing Association’s Council, commented: “Until now, vendors have been unable to use the results of their e-mail campaigns to decision-making strategic because of the perceived difficulty involved in calculating ROI. We have responded with an easy to use set of tools available on your desktop that will allow them to measure success against the objectives of the campaign, including the generation of income. “ The monitoring tools are easy to use. The implementation process – which involves adding the tracking code for simple Web pages relevant site – can be completed in minutes. The tracking code recognizes the demands generated by the campaign e-mail and feeds the data into the dotMailer Reporting Suite. This comprehensive real-time reporting allows users to track conversions, sales and earnings and compare email campaigns by sales generated. ”The beauty of our system is that marketers can get direct access to data from the country they need to measure success. There is no limit on the number of fields available to track customer behavior, so users can get an accurate picture of travel requested by each customer email campaign. marketers can measure almost anything they want, they can fine-tune campaign performance and improve success rates, “concludes Tink Taylor.